History of Marketing Research. Part One

History of Marketing Research .

From 1910 to 1930 .

In 1910
The practice of marketing research began about 1910 as result of a growing demand for accurate knowledge of marketing and of an increasing application of the methods of science to marketing management .

In 1911
In 1911 Charles Coolidge Parlin gathered information useful to businessmen were unskilled in interpreting them . And he called his proposed operation “Commercial Research.”
His first study was of the agricultural implement industry resulted in a 460 page report, which is credited with being the first marketing research study

in 1912
In 1912, Charles Coolidge Parlin he made second study . He visited all cities over 50,000 population to estimate the volume of business done in department stores, wholesale dry goods establishments, and principal merchant tailoring operations. That resulted in a second report entitled “Department Store Lines.” He stated in that study that “The Consumer Is King” which became a slogan throughout the period of the consumer movement.

In 1914
Charles’s third study was in the first census of distribution. In 1914, he published another study, “Automobiles,” pointing out possible successful lines and prices. The studies undertaken by Parlin made commercial fact finding a profession.

In 1920
From 1910 to 1920, The growing size of business establishments, particularly in the distributive trades, focused interest on measures of internal activity and encouraged research in operating statistics and other internal data.

In 1930
From 1920 to 1930, Focus of attention on markets, resulting form the introduction of new products, growth of new types of marketing establishments, and their uncertainty of consumer buying habits.