(1)Above-The-Line Cost : Any cost involved in the advertising production process that is specifically listed in the budget .
Acceptable Price Range : The prices that buyers are willing to pay for goods or services .
Adaptation : The process of adjusting to environmental stimuli such that the stimuli become less noticed .
Adaptation Pricing Policy : Pricing for the rest of the world of adapting home country prices to local competitive and market circumstances. It also is known as polycentric pricing policy.
Agency Cost : The dollar reduction in welfare experienced by the principal due to the inherent nature of the agency relationship with management.
Anchor : The reference price or reference product in consumers comparisons.
Below-The-Line Cost : Any cost in the advertising production process that is not specifically itemized in the production budget .
1 , 2 ,
No comments:
Post a Comment