The marketing concept .

The Marketing Concept .

The marketing concept mean that firms should analyze the needs of their customers and then make decisions to satisfy those needs , and they must satisfy those needs better than other competitors .
In 1776 in The Wealth of Nations, Adam Smith wrote " The needs of producers should be considered only with regard to meeting the needs of consumers. " And this theory is consistent with the marketing concept . While this concept would not be adopted widely until nearly 200 years later.

Now we can say that Marketing mean that to know what are consumer needs and take our decisions to satisfy those needs . We should also know how competitors satisfy those needs and try to take decisions better than competitors took ...

To take good decisions ask yourself :

What are your consumers needs ?

How are your competitors satisfy consumers needs?

Then if you know the answer you will be able to take your decisions ...