Marketing Automation

Marketing Automation

Marketing Automation's definition :

Marketing Automation is the use of Information Technology solutions to automate marketing processes such as Marketing Planning and Budgeting, Lead Management , Campaign Management, Interaction Management, Marketing Resource Management , Analytics and reporting, and other functional and vertical aspects of marketing functionality .

Marketing Automation help to improve the effectiveness and efficiency of marketing work , The use of marketing automation makes routine processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Marketing Automation solutions are supplied either is an integral part of either an Customer Relationship Management (CRM) systems or Commercial operations management solution, or as a stand-alone Enterprise Marketing Management (EMM) systems.

Marketing automation works best when the message is relevant. Every customer has a distinctive combination of preferences, interests and demands that make them unique. The closer you come to addressing the uniquely triggered needs in your marketing communications, the greater the likelihood that you will convert prospects into customers .