Ad blocking : the blocking of Web advertisements, typically the image in graphical Web advertisements.
Advertising network : a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
Banner advertisement : a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).
Banner exchange : network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites
Business hosting : Web hosting geared towards the mission-critical functions demanded by business-class customers.
Button advertisements : a graphical advertising unit, smaller than a banner ad.
Button exchange : network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
Caching : the storage of Web files for later re-use at a point more quickly accessed by the end user.
Click-through rate (CTR) : The average number of click-throughs per hundred ad impressions, expressed as a percentage .
Cascading style sheets (CSS) : a data format used to separate style from structure on Web pages.
Cost-per-action (CPA) : online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
Cost per click (CPC) : the cost or cost-equivalent paid per click-through.
CPM : cost per thousand impressions.
Customer acquisition cost : the cost associated with acquiring a new customer.
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