Keyword : a word used in a performing a search.
Keyword marketing : putting your message in front of people who are searching using particular keywords and keyphrases.
Keyword research : the search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).
Keywords tag : META tag used to help define the primary keywords of a Web page.
Manual submission : adding a URL to the search engines individually by hand .
Marketing plan : the part of the business plan outlining the marketing strategy for a product or service.
Media kit : a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.
Navigation : that which facilitates movement from one Web page to another Web page.
Pay per click (PPC) : online advertising payment model in which payment is based solely on qualifying click-throughs .
Pay per click search engine (PPCSE) : search engine where results are ranked according to the bid amount and advertisers are charged only when a searcher clicks on the search listing.
Pay per lead (PPL) : online advertising payment model in which payment is based solely based on qualifying leads.
Pay per sale (PPS) : online advertising payment model in which payment is based solely based on qualifying sales.
Permission marketing : marketing centered around getting customer's consent to receive information from a company.
Pop-under ad : an ad that displays in a new browser window behind the current browser window.
Pop-up ad : an ad that displays in a new browser window.
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