Tuesday, May 19, 2009
Internet Marketing Definitions page 2
Deep linking : linking to a web page other than a site's home page .
Description tag : an HTML tag used by Web page authors to provide a description for search engine listings.
Email : the transmission of computer-based messages over telecommunication technology .
Email marketing : the promotion of products or services via email.
Email spam : unwanted, unsolicited email .
Favicon : a small icon that is used by some browsers to identify a bookmarked Web site.
Forum : an online community where visitors may read and post topics of common interest.
House ad : self-promotional ad a company runs on their own site/network to use unsold inventory.
HTML banner : a banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.
HTML email : email that is formatted using Hypertext Markup Language, as opposed to plain text email.
Incentivized traffic : visitors who have received some form of compensation for visiting a site.
Interactive agency : an agency offering a mix of Web design/development, Internet advertising/marketing, or E-Business/E-Commerce consulting.
JavaScript : a scripting language developed by Netscape and used to create interactive Web sites.
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