Concepts of Marketing .

Concepts of Marketing .

There are many definitions of marketing e.g :

Kotler
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others .

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CIM

( The Chartered Institute of Marketing )

Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably .

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Palmer

Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends .

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Bartles

Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints - technical (economic) and ethical (social) - create the transactions or flows which resolve market separations and result in exchange and consumption.

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Cohen

Implementation of the marketing concept [in the 1990's] requires attention to three basic elements of the marketing concept. These are: Customer orientation; An organization to implement a customer orientation; Long-range customer and societal welfare.

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Jobber

The achievement of corporate goals through meeting and exceeding customer needs better than the competition.

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Barwell

This customer focused philosophy is known as the 'marketing concept'. The marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.

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Drucker

Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.
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The better definitions are focused upon customer orientation and satisfaction of customer needs ..