Firms and Consumers .

Firms And Consumers

let's ask our selfs two questions :
1 - What do consumers want ?
2 - What do firms want ?
to answer first question ( What do consumers want ? ) , We should consider our selfs as consumers , so what do we want ?
If we want to buy a product any product , how do we choose product among other products ?
we will want ( High Quality ) ( Suitable Price ) and other things but quality and price both of them are most important for a lot of consumers ..
to answer the second question (What do firms want ? ) , We should consider our selfs as firms , so what do we want ?
if we want to produce a product or service , What is the target of firms ?
First target is achieve perfect profit , and that will happen if a big number of consumers bought our product .
so firms must know " consumers needs " to make her product harmony with consumer needs .

And these is consistent with the Marketing Concept .