Marketing Mix ( Promotion ) .

Marketing Mix

Promotion

One of the four elements in marketing mix is ( PROMOTION ) .

Promotion includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company .
That mean promotion includes all of the tools available to the marketer for marketing communication .

Promotion is generally sub-divided into two parts:

Above the line promotion: Promotion in the media (e.g. TV, radio, newspapers, Internet and Mobile Phones) in which the advertiser pays an advertising agency to place the ad
Below the line promotion: All other promotion. Much of this is intended to be subtle enough for the consumer to be unaware that promotion is taking place. E.g. sponsorship, product placement, endorsements, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows .

Marketing has marketing mix , also promotion has promotion mix .
as we said that marketing mix elements like cake mix , the same way with promotion mix .
The basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can 'integrate' different aspects of the promotions mix to deliver a unique campaign.

The elements of the promotions mix are:
1- Personal Selling.
2- Sales Promotion.
3- Public Relations.
4- Direct Mail.
5- Trade Fairs and Exhibitions.
6- Advertising.
7- Sponsorship.

Promotion objectives are :sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.