Marketing Mix ( Product )

Marketing Mix

PRODUCT

One of the four elements in marketing mix is ( PRODUCT ) .
What is The concept of product ?

The product is the end result of the manufacturing process, to be offered to the marketplace to satisfy a needs .

1. Raw Materials
2. Manufacturing Process
3. Product

That mean we take raw materials put it in manufacturing process to mix these materials , and produce new material we call it a product .

We will use simple example to know what is product mean ? ..
If you need to make a cup of tea , you will use ( tea , sugar and water ) let's call these elements ( raw materials ) , then you will boil the water and mix tea , sugar and water ( raw materials ) .
Let's call mixing process ( Manufacturing Process ) .
After manufacturing process you will have cup of tea and we will call these ( product ).
The product is the end result of the manufacturing process, to be offered to the marketplace to satisfy a needs ..
That mean the firms produce product to satisfy consumer needs .
And that is the Target of Marketing .